What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.

MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.

Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.

The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.

To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.

Ethical search engine optimization is a must or you will get banned. It’s not if, it’s when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.

Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.

My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There’s a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google’s terms of service as they have some information on their site about it.

Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.

SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.

Great web usability and SEO are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as “ethical” and “correct” SEO are called White Hat SEO’s. The most important for SEO is to follow the rules and you won’t have anything to worry about.

Your Online Success Depends On Selecting The Right SEO Firm – Remember That!

More than ever before, the need for selecting an amicable and trusted SEO Firm has become immense now. The competition in every field of online marketing has become tougher – thanks to the mushroom growth of websites, crossing one billion already. In this rat-race, how your website can bring forth desired results, unless it is popularized by ethical, meaningful and technology-upgraded Search Engine Optimization efforts?

Talking of SEO techniques and tactics, you must understand that these are frequently changing phenomena. In line with the Algorithm Updates (priority of picking and projecting websites by Search Engine crawlers) the SEO tactics have changed vastly, over the recent years. More clearly, the SEO strategies adopted even by a Top SEO Company, believed to be effective till recently have lost their charm – like stuffing of keywords inside the web-content, mindlessly without context.

With this changed scenario obtaining, to follow proven and successful SEO strategies that can guarantee top-ranking by popular Search Engine Page Results, you have to be even more careful in entrusting the website promotion project, only to professional SEO Specialists.

How to choose the Top SEO Company? Here are important tips:

1. Define your SEO requirements clearly:

The objective of every website floated online is to meet with success – either highest profit or growth for online businesses or immense popularity for service-oriented sites. This is achieved only according to the aspirations of the site owners. For example, as the owner, you may need to achieve reasonable increase in volume of business in the next 3 months – this may be quantified in percentage. Some other website owner can desire differently and in different volume.

If only you are determined of the target in your mind thus, prior to allotting the SEO task to the SEO Services Company, you can measure the success rate after end of this period, once the SEO Services Company finishes its SEO efforts.

2. Get a Comprehensive Service provider for SEO:

As mentioned earlier, SEO Services of today have become complex. Search Engines stipulate stiffer conditions for ranking a site at the top, as a measure of eliminating substandard sites and preventing them from getting the top-ranks, by illicit methods. The SEO Company you select should be the one that can render comprehensive services, relating to SEO from “A” to “Z”.

For example, a result-oriented SEO Company, that has credible track records in SEO tactics should start with complete analysis of your website, including web design, to find out where it stands Search Engine ranking-wise, and suggest to you fruitful corrective methods.

In addition, today’s SEO firms are to run that extra-mile, in not only bringing forth huge visitor-traffic to your site, but also prune your website’s content suitably. This pruning will help to provide happy consumer-experience, to convert visitors into buyers, then loyal customers and later on canvassing agents by the usefulness of your website, to their friends.

3. Keep your search wider:

It is your website that is going to suffer by selecting a so-so SEO firm. Therefore, you have every liberty to widen your dragnet and take free-consultation offered by multiple SEO Companies, to come to an informed decision. Gathering as much details as possible with regard to their services, capabilities, track-records and of course the cost involved will put you in a better standing, in implementing your choice.

Check the credentials of the Top SEO Company carefully given from websites of your size, field and industry. If those sites have been promoted into prominence by the SEO Company in question, you can be sure that the SEO Company has the required capabilities to promote your site also very well.

4. See only the merit and not size:

It is not necessary that the so-called big names of SEO companies can only deliver results. Irrespective of the size, the professionalism of the SEO specialists is all that is going to achieve your objective. So be smart and select your right SEO Company (which must invariably be the Top SEO Company) that can work according to your wishes, aspirations and budget, to be a happy winner of online success.

How Much to Pay for SEO Services?

The question comes up often. Many people have been burned by SEO Services, but many have also been rewarded by SEO Services. Like any business transaction or purchase you should only spend your money when you feel comfortable. Your comfort zone should pull from various dependencies, such as how well do you know this business, how long have you been doing business with this person or entity, what is your first impression, how do you personally feel about this person or entity ability to provide this service, and how well have you done your homework.

The truth about SEO services is that it is normally not hard work, but that doesn’t mean its easy. It still takes time, dedication, effort, strategy, technique, method, skill, and experience to perform quality SEO services. Anyone can use SEO services because it is within your reach to learn, but not everyone can apply sensible strategy to make SEO work. That is why SEO engineers are needed to accomplish the almost impossible, but the question is how do you know you are making the right choice and not overpaying for SEO services?

I can honestly say for the most part SEO service providers are on the up and up who want nothing more than to do professional business and provide quality SEO services. Identifying every shady SEO service may not be possible, but I have some recommended advice which should help anyone get a fair and quality rate for SEO services.

- Set yourself a “realistic” marketing budget and goal

- Shop around

- Don’t buy until you feel comfortable

- Remember “cheap does not always mean better”

- Ask for references / referrals / portfolio

- Verify references / referrals / portfolio

- Ask for statistical growth and progress reports

Set Yourself a Realistic Marketing Budget and Goal

This simply mean do not kid yourself and think you can pay $200 and overnight you will make thousands. Instead, create a budget depending on your marketing needs, competitive industry, projected outcome, and length of time. If you are looking for your website to rank in the Top 10 search engine result page for a particular keyword or keywords then expect to pay in the thousands, often times tens of thousands, for quality, professional, and reliable SEO services, almost always depending on the competitiveness of the keyword. If you want to rank in the top 10 for the keyword “Google”, this in most cases impossible, but I am sure there are some SEO companies who will accept the challenge, but will charge in the thousands if not millions to attempt this insane marketing goal.

Shop Around

Find the most appealing SEO services and compare those to other competitive SEO services. Don’t settle for “cheap” or “inexpensive”, but settle for “effective” and “strategy”. Anyone can do SEO work, but not everyone can improve results using SEO services. This is because, SEO is about technique and strategy. It’s not about just throwing thousands a links around the web and sitting back waiting for the explosion. Its actually a lot more complicated than that, as it is about having strategy, technique, and competitive edge. You must find SEO services which live by this principle and can offer you the strategic road map you need for success.

Don’t Buy Until You Feel Comfortable

You should always feel comfortable with entrusting your money into an SEO service provider paws. If you have special needs such as you want to sign a contract, you want a specific pay schedule, or you have any questions, make sure you get answers and are comfortable with the projected outcome then move forward. I personally suggest getting a contract which outlines the projected outcome and any other bullet points, then also exploring the consequences or possibilities if the projected outcome is not met.

Remember “Cheap Does Not Always Mean Better”

This is a buyer beware notice. When someone offers $20 SEO services or even $200 SEO services, I would say “buyer beware”. There may be a handful of highly skilled SEO providers who can offer you SEO services at a discount or for extremely low rates, but most of the time these providers either do not know their service worth or know exactly what they are doing, but may have had a lucky streak. You will have to pay top dollar or aggressively, yet still affordable for quality, strategic, and experienced SEO services. SEO engineers is what I like to call them. These are SEO’s who understand the SEO concept, who pioneer SEO methods, and who don’t always follow the trend, but know the trends.

Most of the SEO engineers are not going to be cheap, but well worth every dollar spent. If you take into consideration other marketing and advertising platforms, such as television broadcast advertising, print advertising, large tradeshow/fair booth advertising, etc. internet marketing and search engine optimization cost peanuts compared to these other advertising methods and have a farther audience reach. SEO services can easily cost between $5,000-$25,000, it can even be much more than this, depending on your needs, but this is far more inexpensive and cheaper than other advertising platforms. So, next time you think that SEO service cost too much, think about the other methods of advertising and their rates, along with return on investment (ROI). SEO services come out on top every time when compared against these other advertising platforms.

Ask for References / Referrals / Portfolio

Any SEO service provider should be able to point you to their qualifying work. SEO service providers should be able to present you with affectionate websites which they have performed SEO work on. This can even be the SEO service provider personal website, they should be able to point you to their rankings in the search engine as well as some result driven SEO work within the site or across the web.

Verify References / Referrals / Portfolio

Verifying information is not always easy or accomplishable. You should attempt to reach out and verify what you can. If a shady SEO business was going to scam, then I am sure this is where they would start, with testimonials. I suggest verifying what you can, but don’t get overwhelmed with referrals because it may be the shady SEO business giving self praise. I actually have some good verification tips, but that’s another article all within itself.

Ask for Statistical Growth & Progress Reports

The SEO service campaign should include periodic progress/performance reports so you can track your website progress. Tracking your website progress is important in many ways. First, it tells if the SEO engineer is doing their job. Second, it tells you if the SEO methods, strategy, and technique is working or not. Third, it tells you how well the search engines are reciprocating your SEO efforts. And lastly, it tells you how much progress is being made and at what rate. All of this advanced reporting information and trend tracking can give you an overview of your website potential while giving you the opportunity to design or redesign your landing pages to increase your return on investment (ROI).

Okay, to wrap it up, just be sure you stay out of shabby internet neighborhoods and when making any online transaction, do your homework first. Also, remember “cheap does not equal better”. Think about it, would you rather pay in the thousands to one SEO company for quality SEO work, which will produce results and increase your website overall performance or would you rather pay cheap $200 to many different SEO’s who don’t ever really give you the results you deserve. If an SEO engineer can increase your website sales and exposure by 80% without your site ever reaching the top 10 search results then you still got a good deal. This is the effect of skilled and experienced SEO services. The only difference between your website and the websites in the top 10, is those websites have SEO engineers working for them who understand SEO.

Choosing the Right SEO for Your Small Business Needs

SEO could benefit many businesses who are looking to increase their online presence and drive more targeted traffic to their websites. Unfortunately the SEO industry is not known for its transparency and this can be confusing for businesses that are wondering just what exactly they will be getting in return for their investment.

The SEO industry has also attracted a lot of cowboys who employ “black-hat” techniques that go against the policies of Google and the other search engines. You should make sure that your SEO will be done using ethical “White Hat” techniques.

Businesses that unwittingly employ an SEO that uses these techniques may see short term results until Google discovers the footprints left behind by these techniques, at which point they will see a negative effect on their search engine rankings. The black hat SEO offers quick fixes and is usually long gone by this point!

What’s With all the Hats?

The term “Black Hat” comes from the old western movies, the bad guys always wore black hats! The good guys wore white hats, you will hear ethical SEO referred to as “White Hat” SEO. Remember the bad guys always got their just deserts!

What Should your SEO be Doing for Your Business?

It is important to know exactly what your SEO will be doing for you and how they will provide you with measurable results. Be wary of any SEO who offers a guaranteed ranking, it is impossible to guarantee a ranking with Google or any other search engine!

Any SEO who can guarantee results without even knowing which keywords you want to target is using this as a marketing ploy, how could they guarantee results if you wanted to compete for keywords like “Apple”, “Google” or “Facebook”?!

Without conducting keyword research it is impossible to tell how likely the success of an SEO campaign will be and how long it is likely to take. SEO is an ongoing process of research, testing and analysis. It takes careful planning to identify the best keywords and to then put a solid strategy in place to rank for those keywords.

On-site and Off Site SEO

SEO takes into account factors that are both on-site and off-site. On-site SEO entails an analysis of your website. It involves looking at many factors including the site structure, use of keywords, the sites content, page loading times and the HTML and CSS that the site is built with. Good on-site SEO benefits the end user and also helps to avoid any technical “Gotchas” that search engines don’t like, such as duplicate content.

A good SEO will start by analysing your site and making recommendations to improve an optimise the site for both users and search engines. Off site SEO involves creating relevant backlinks from other sites to yours.

Each backlink is counted by the search engines as a vote for your site. Websites are given an authority score called Page Rank. Each time a site links to you it shares a little bit of its page rank with you, links from high authority sites share more of this page rank than lower authority sites. Incoming links to a site are known as backlinks.

To Follow or to Nofollow…

Some links carry no authority at all, many links carry a nofollow attribute that tell the search engines not to count that link as a vote. Webmasters and bloggers might add this attribute themselves if they don’t their link to be counted as a vote for the external site or it could be automatically added by the platform they are using to publish their content, this is often the case when a site offers its user to add comments or content and the webmaster has little control over what links get created by the sites contributors.

Links without the nofollow attribute are termed “dofollow” and pass page rank from your page to the linked page. In HTML there is no actual dofollow attribute, dofollow happens by default in the absence of a nofollow attribute. You should never nofollow internal links as this will cause any page rank that would have been passed to that link to just evaporate!

Where Did You Get Those Links?

You should ask your SEO how they will create backlinks, a good SEO will try to build a varied backlink portfolio for you. This portfolio should include high value links that are found in bodies of text such as blog posts. These usually carry the most page rank but also require the most work as the SEO will need to build connections with blog owners and often provide the content themselves.

Any good SEO will look for quality over quantity, anyone promising a high number of links is probably best avoided. The search engines like to see “Natural Links of Love”, a few high quality links will go a lot further than many low quality links.

Other linking strategies include using quality business directories or commenting on blogs and forums as well as using social media and social bookmarking sites.

Link exchanges are best avoided as these two way links don’t look like natural links. Search engines can see the Internet as a series of connected nodes and easily detect unnatural patterns like this.

Your Business, Your Needs

Your SEO should talk with you about your business needs and goals and also try to understand as much as they can about your target audience. If they don’t do this then they are unlikely to pick keywords that will attract and convert the right audience for you business. They should conduct extensive keyword research and be able to identify the keywords that will bring in more of the right traffic. Traffic is useless if it doesn’t convert!

Added Value

Your SEO should also be able to research your competition and tell you what keywords they are targeting and also how much time it is likely to take to compete for the same keywords. They should also be able to come up with alternative strategies if those keywords are far too competitive for your budget or to bring in traffic while you work towards competing for the main keywords.

SEO takes time, it doesn’t happen overnight. Your SEO should be able to provide you with a monthly report that shows how you are progressing through the search engine results for your keywords. They should also be able to run PPC campaigns on your behalf and also create content and copy for your site.

Many SEO’s will also be able to promote you via social media and advise you on other Internet marketing techniques such as building mailing lists for email campaigns.

The Bottom Line

The rate for an SEO varies an awful lot. Some agencies will charge upwards of 1000 a month! A small business should be able to find a decent SEO for around 300 a month, this depends on the level of service required but 300 should buy you a good campaign targeting 5 keywords.

The first month is usually a bit more expensive as this is the month that the on-site SEO takes place as well as the keyword and competitor research.